Privacy policy

Last updated: 22 October 2026

This Privacy Policy describes how Partython Private Limited ("we", "us", "our"), which owns and operates the theaoura online store (the "Store"), collects, uses, shares and protects your personal data when you visit or shop with us. We process personal data in accordance with the Digital Personal Data Protection Act, 2023 and the rules made under it, the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

By using the Store you agree to the collection and use of your information as described here. If you do not agree, please do not use the Store.

1. Who we are

Data Fiduciary: Partython Private Limited
Registered address: No. 5, 2nd Street, Devi Nagar, Ayapakkam, Chennai, Tamil Nadu 600077, India
GSTIN: 33AANCP1567D1ZH
Email: theaouraofficial@gmail.com · Phone: +91 73050 65065

2. Personal data we collect

  • Information you give us: name, email address, mobile number, shipping and billing address, order details, size preferences, messages you send us (including on WhatsApp, email or social media) and newsletter sign-ups.
  • Payment information: payments are processed by RBI-authorised third-party payment aggregators. We do not collect or store your full card number, CVV, UPI PIN or net-banking password. We receive only limited information such as the transaction ID, payment status and the last four digits of a card.
  • Information collected automatically: device and browser type, IP address, approximate location, pages viewed, products added to cart, referring website and similar usage data collected through cookies and similar technologies.

3. How we use your personal data

  • To process and deliver your orders, exchanges, refunds and cancellations.
  • To communicate about your order by email, SMS and WhatsApp, including dispatch and delivery updates.
  • To provide customer support and handle grievances.
  • To prevent fraud, secure our Store and comply with legal, tax and accounting obligations (for example, GST invoicing).
  • To improve our products, website and shopping experience.
  • With your consent, to send you marketing messages about new collections and offers. You can withdraw consent at any time by clicking "unsubscribe" or writing to us.

4. Cookies, analytics and advertising

We use cookies and similar technologies to keep your cart, remember your preferences and understand how the Store is used. With your consent we may also use analytics and advertising tools such as Google Analytics, Google Ads and the Meta (Facebook/Instagram) Pixel to measure campaigns and show you relevant ads. You can manage cookies through the cookie banner on our Store and your browser settings. Learn more about how Google uses data at policies.google.com/technologies/partner-sites and control Meta ad preferences at facebook.com/settings.

5. Who we share your data with

We never sell your personal data. We share it only with service providers who help us run the Store, under contractual obligations to protect it:

  • Shopify Inc., which hosts our Store (see Shopify's Privacy Policy);
  • RBI-authorised payment gateways/aggregators that process your payment;
  • courier and logistics partners that deliver your orders;
  • messaging, email and customer-support providers (including WhatsApp Business);
  • analytics and advertising partners, where you have consented;
  • government or law-enforcement authorities, where required by law.

Some of these providers may store or process data outside India. Where this happens, we take reasonable steps to ensure your data is protected in line with applicable Indian law.

6. Data retention

We keep personal data only for as long as needed for the purposes above, or as required by law (for example, invoices and tax records are retained for the period prescribed under GST and company law). When it is no longer needed, we delete or anonymise it.

7. Security

We use industry-standard safeguards including HTTPS/TLS encryption, PCI-DSS compliant payment processing through our gateway partners, and access controls on our systems. No method of transmission over the internet is 100% secure, but we work hard to protect your information.

8. Your rights

Subject to applicable law, you have the right to:

  • access a summary of the personal data we hold about you and how it is used;
  • correct, complete or update inaccurate personal data;
  • request erasure of your personal data, unless we must retain it by law;
  • withdraw consent you have given (this does not affect processing already done);
  • nominate another person to exercise your rights in case of death or incapacity; and
  • have your grievances redressed by our Grievance Officer.

To exercise any of these rights, email theaouraofficial@gmail.com with the subject "Privacy request". We will respond within the time required by law.

9. Children

The Store is intended for users aged 18 and above. We do not knowingly collect personal data from children without verifiable parental consent. If you believe a child has provided us data, please contact us and we will delete it.

10. Grievance Officer

In accordance with the Information Technology Act, 2000, the Consumer Protection (E-Commerce) Rules, 2020 and the Digital Personal Data Protection Act, 2023, the details of our Grievance Officer are:

Name: Ms. Priya Jenifer M
Designation: Director, Partython Private Limited
Address: No. 5, 2nd Street, Devi Nagar, Ayapakkam, Chennai, Tamil Nadu 600077, India
Email: theaouraofficial@gmail.com
Phone: +91 73050 65065 (Monday to Saturday, 10:00 AM – 7:00 PM IST)

We acknowledge complaints within 48 hours and aim to resolve them within one month of receipt. If you are not satisfied with our response, you may approach the Data Protection Board of India.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top shows when it was last changed. Material changes will be highlighted on the Store.